Jeff Gothelf

Stop Treating Strategy Like a To-Do List

De-Risking AI Starts with Culture

Outputs are variables, not victories

No One Wants Ads on Their Fridge

If OKRs Were a Netflix Series...

The Two Magic Questions of Customer Interviewing

The Impact of AI on UX Design Work

Don’t Let Your Culture Kill Your OKRS

How to build an environment where OKRs actually work

OKRs vs Strategy: Understanding the critical difference

Setting direction and measuring your progress

Your Brilliant Presentation’s Getting Lost In Translation

How to Communicate Effectively Across Generations